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One of my favourite assignments as a copywriter is to help entrepreneurs create the text to promote their new business, product or service. In my five years as a professional copywriter, I’ve helped clients as diverse as electricians, sales trainers, marketing companies, gourmet food shops, property developers, digital agencies, IT consultants and driving instructors to express what they offer in writing – usually at the early stage of building or planning the enterprise. The power of copywriting in that situation simply cannot be overestimated. There really is something almost magical about putting words on the page. It makes ideas real, generates commitment and focuses energy. Just by committing thoughts to paper, we can shape our futures. It’s easy to see how this benefits the entrepreneur as they plan or develop a business. Although most entrepreneurs generally feel positive and confident about their ideas, they sometimes find it hard to do them full justice on the page. Working from a different perspective – the outsider’s perspective – the copywriter can make sure that their client’s marketing pitches the offering to the right audience, with the right tone and the right emphasis.Sometimes, the appropriate ‘level’ for the message may be far ‘above’ the one expected or imagined by the entrepreneur. Sometimes, when they see what I’ve written, my clients respond ‘I could never have written that,’ or ‘I don’t recognise myself’. This type of feedback confirms that the entrepreneur may simply be too close to his or her product or business (whether emotionally or intellectually) to communicate its selling points effectively. If the business is a one-person startup enterprise, it’s easy to see why. Talking an idea through with a good copywriter (one who asks the client lots of questions) is a great way to road-test a new idea. ‘If we translated this concept into marketing messages,’ the entrepreneur is asking, ‘Would it fly? Would the proposition be consistent, compelling and capable of converting interest into sales?’ Here, the discipline of copywriting can act as a useful reality check. The dark side of confidence is over-confidence, and entrepreneurs are prone to many delusions and self-deceptions. But the copywriter cannot spin straw into gold; to make convincing copy, they can’t work with unclear, inconsistent or self-contradictory ideas. As part of the briefing process, the copywriter can help the entrepreneur to iron out all these tangles in their thinking – provided the copywriter is prepared to put some tough questions to the person who pays their bill.
Five Power Principles Successful Entrepreneurs Know And Use To Create Immense Wealth.
#1 Process Comes Before Outcomes.
No field of human endeavour is completely isolated from all others. Parallels arise in sports from which wealth creators can learn interesting things.
Take this principle of focussing on process before outcome to build your financial freedom. Whilst not wishing to compare boxers of different eras or weight divisions, it is true to say that over the years a few proud men stand far above their peers as successful boxers. What such men have is a true gladiatorial spirit. They are all possessed of a passion for what they call ring craft The art of the ring.
These sportsmen become very wealthy, not because of focussing on the money but rather by concentrating on the process of perfecting their ring craft and survival skills inside the ropes. In return, they reap the rewards of huge pay days and corresponding wealth.
#2 Prove Your Business Idea Early On.
Entrepreneurs, who want a proven and successful wealth creating process, need to follow a critical sequence of events.
Proof of concept starts when you identify a market opportunity, gap or niche.
Design the products and services with which to fill the identified market gap.
Test drive the products to ensure they are “fit for market purpose.”
The proof stage should be a small scale preview of the main show. This is where you test ideas before spending a fortune and then finding out it does not fly.
#3 Expand Your Business.
If your idea fails even one of the proof of concept phases ditch the idea. If however, it passes all three stages then you are ready to expand your wealth creating machine. Business expansion is not the same as overstretching your resources. It is a planned process.
You can expand your business vertically or horizontally. The former involves growing the business in its “core” sector. The latter involves growing your wealth creating machine by diversification into other sectors.
Within each of these growth models, two critical sub processes are at work. Both rely on building effective human relationships. On the one hand, you must build and maintain harmonious customer service and customer relationships. On the other hand, you must engage effectively with your employees.
#4 Give The Customer What The Customer Wants.
Trying to lead the market carries the huge danger that your products and services may have no market credibility and worse no commercial viability. The marketplace simply ignores your solutions.
The issue here is, “Do you invent first and market second, or do you find the market need first and then develop a solution?”
You should find the market need or gap first and then plug the gap with your product or service.
Your wealth creating machine must adapt and be alive to changing market conditions and needs. “Inventing a wheel” is a once in a lifetime affair best left to a few very creative individuals.
Point out multimedia. Now, entrepreneurial coaches are certainly not quite happy with simply making books about wealth building through businesses. Entrepreneurship training at the moment are featured in the popular videos website YouTube.com. Visualize a series of instructional videos about commencing a business-just most suited for people who do not like reading up to the third page of a book. And it is more appropriately simply because videos may well be downloaded straight from the website (use YouTube downloader).
There are lots of people in YouTube who desire to spread the word about entrepreneurship. Write in T Harv Eker or Trump Kiyosaki or Rich Dad, Poor Dad. Surely, you will find lots of videos that is going to generated y this question. But all these videos result in one common road-the path to entrepreneurship. And since each person have other ways of learning what remedy they need to learn, visual learners may possibly be titillated to be aware of when these videos are indeed great tactics to learn what are the book says without reading it. Just transfer content, watch the videos, and apply the things you have learned.
Not many people people preempted that YouTube should go as long as providing free educational videos in truth entrepreneurship videos. Normally, we come across videos of Hollywood artists with this site. But now, we will see video streaming of Robert Kiyosaki teaching Cashflow 101 and 202! And it also does make a lot of sense to his followers that videos of him are posted throughout internet now.
So don’t be late. Nothing’s too wrong about joining the bandwagon-especially whether it’s a make money online venture. Learn entrepreneurship with YouTube now.
There are a lot of strategies to creating money on-line, but nothing makes sense only when you have a very big list. Email Marketing is the most profitable method to earn a living on-line. After you building a group of hot and hungry prospects or leads, you control your future. Realize how to utilize the Internet and spin your personal computer with a
download free youtube downloader cash gushing machine. Sign-up right now for your Computer newsletter to find out ways of doing exactly that download free youtube downloader
An entrepreneur can boost the visibility of his product or service by using a 2,500 Cheap Brochures Printing 85×11. This marketing tool, which uses colorful printing and high-quality paper, contains basic information such as products or services, contact information and additional customer benefits that will initially promote the business.
It is important for entrepreneurs to invest on creative foldable brochures because of its ability to draw peoples attention and stir up their curiosity. An effective brochure focuses on customers wants and needs and can transform random people into loyal patrons, which will subsequently improve a business profitability. This marketing tool can definitely help a small-scale business expand into a larger entity.
The beauty of a 2,500 Cheap Brochures Printing 85×11 is the huge potential for creativity and information. Here are some guidelines in crafting an effective brochure for your business:
One by one, make a list of the information that you want to put on your brochure. This includes products, services, pricing, contact information and photos. The information should be complete enough to answer initial questions from customers. Next, create an appropriate theme for your brochure. For example, an entrepreneur with a catering business may focus on childrens birthday parties and create a kids party-inspired brochure to attract specific clientele. Once youve decided on the theme, consider the physical make of your brochure. Will you use glossy or matte paper? Should the brochure be colored or black & white? Subsequently, settle on a cover photo together with a strong headline, such as Its Time to Step Up! or Take Pleasure in Your Retirement!As soon as youve created a cohesive idea for your foldable brochure, you can start with the design process.
This foldable brochure consists of 3 major parts: the front, interior and back sections. Here are ways of designing each panel:
Front section this panel contains the headline and pictures that should immediately attract customers needs and wants. The images on the front panel should be catchy enough for people to want to read the interior sections of your brochure.
Interior section the conventional design includes a list of products, services, and prices separated on each panel. However, if you want a more visually appealing design, you may create a layout that spreads across all sections with supporting images such as maps, product specifications, graphs and testimonials. Just make sure that image placement is well-organized so that customers will appreciate the design without losing vital information. Once customers see that the brochure looks professionally-made, they will be more interested in what your business is offering.
Back section – contact information is found in this panel, including the address, phone numbers, e-mails, and websites. Likewise, perforated coupons for product discounts or free items can be included at the back. Finally, if you want to create a lasting impression, place a final tag line that reinforces your front section headline, such as Its Time to Step Up With XYZ Company!
Entrepreneur Facilitation Center & Development “This Incubation Park suits to IT / ITES /SERVICES SECTOR Technology Based startup, service concept based startup and any other concept / idea which required an office space to start and run the day to day operation”. We at EFC India, support the young budding entrepreneur with complete guidance on their idea or business plan, provide them with all necessary required things like office space, equipments , office, machines & fixture, manpower hunting , sanctioning loan , legal documentations etc. every bit of thing required to start their own business. EFC India is an Entrepreneur Park, where the ideas get converted into reality and fruitful business. We with our team of experts transfer knowledge and skills, help you with all new technology and market support , provide complete training on modernization and expansion of business to enhance the quality and productivity of your business. All you need generate a great idea of business and we help you shape it into reality! -WHAT WE PROVIDE-
You can send your business plan to
You business plan should not be more than 7 – 10 pages and should crisply cover the following aspects –
1. Introduction of you , your team & business that you want to start. 2.Your Target Customer Your Business Plan & Projection – business model innovation that differentiates you Your revenue model / Earnings – how will you make money, pricing etc. 3.Sales and Marketing Strategy – how do you plan to spread the word around about your solution, how would you sell it? 4. Management Team – Who are the main team members and advisors. 5. Financial projections – What are your cash-flow projections – expenses and revenues? How much money do you need to raise as investment? 6. When would you start breaking even operationally? Approx. Amount of Investment requirement ? 7. Team size / No. of people you will hire.
send your business plan to
The typical online entrepreneur is a different species insofar as they generally work alone and within an industry that can be very stressful and demanding. Being your own boss is great however many are prone to second thoughts about this when they find that everything’ is their responsibility! Without physical, or often times, moral support, people working online have to reach deep within themselves for the strength or motivation to get the job done. Obviously those who succeed on the internet have mastered the ‘art form’ of learning how to motivate themselves! Learning how to get motivated however always has its roots in a very strong reason as to ‘why’ it is people are working online! It is the ‘why’ of every entrepreneur that ultimately keeps them moving forward!
Here are the 3 biggest ‘whys’ entrepreneurs use when learning how to motivate themselves in order to maintain the drive necessary to succeed on the internet.
Always a big motivator, money is one of the most ‘popular’ reasons people market on the internet. Whether it is for need or perhaps to expand an already existent ‘offline’ business earning or increasing an income is a powerful and popular force for people to be working online.
Some people have taken advantage of the easy to use and inexpensive internet platform to pursue a personal passion. Whether it is a cause, hobby or perhaps a business idea, if it is fueled by passion there is little doubt that these people will lack motivation.
Most internet businesses involve working online from home or actually anywhere one may choose and this is a very attractive option. In addition, the potential for earning a significant income is very real due to the access you have to a global audience, on a 24/7 basis no less! A lifestyle like this is hard to ignore and even harder to not strongly desire! Even working longer hours is not an issue since you can pick and choose where and when you work!
As we have spoken about here today the typical online entrepreneur must absolutely posses some strong motivations in order to be successful working online. Due to the ‘isolated’ nature of internet marketing, individuals must learn how to get motivated and stay that way without the help or support of others. For this reason their motivations need to be strong and lasting and 3 of the most common motivations people have for working online are reviewed above. As you can see any of these 3 factors that drive people to succeed on the internet are very strong. It is an absolute must however that the individual has the great ‘desire’ or ‘need’ first or they will not be able to sustain their efforts and achieve success.
Looking at the top entrepreneurs in any field will show one common quality to which they can attribute their successes. In most every case their business success is a direct by-product for the passion they possess. No where is this more true than with internet entrepreneurs being that in most instances their passion is their chief major resource. For many working online their financial resources are limited therefore they must call upon other resources to compensate as a result. So why does being passionate play such an essential role in the financial ‘fates’ of successful entrepreneurs?
Here is a look at 3 huge benefit this one particular quality offers anybody working online in terms of their ability to achieve business success!
Excitement Initiates Action
For many taking the first step is the most difficult part of carrying out any plan. The excitement produced by being passionate helps to push people to take immediate action. As many know the first step is usually the hardest one to take but successful entrepreneurs use their enthusiasm to overcome this hurdle.
Enthusiasm Drives You On
The energy supplied by an enthusiastic mood helps to propel internet entrepreneurs further into any new project or business venture thus creating momentum. As progress is seen moods are driven higher and so is the level of motivation as well. This is a good position to be in because after seeing progress you also know the concept or ideas you are pursuing actually work.
Resilience Drives You Even Further
Now it is unrealistic to assume there will not be glitches or set backs to contend with but when they do arise your passion helps to minimize any disappointment or discouragement. The tendency is to continue moving forward and the attitude is you will not be denied and this is what is needed to achieve business success. The willingness to do what it takes to get the job done and passion helps to provide and nurture this willingness!
The top entrepreneurs in just about every field all share a common bond insofar as a certain quality they all possess. Being passionate about their business pursuits seems to be an very important factor as to how many successful entrepreneurs reach their goals. In fact no where is this more evident than with the vast majority of internet entrepreneurs. For many working online financial resources are limited therefore what they lack in capital has to be made up for in their efforts and determination. Passion serve as a great resource, as the discussion above explains, for supplying the necessary drive and resilience needed for business success. If this is a ‘resource’ you have in abundance than channeling your efforts online seems to be the way for you to go!
Business marketing is a very important part of any business that wants to stir the attention of the right customers who would someday utilize the products or services of a company. A proper sales pitch is the core of any marketing portfolio because it brings in new customers and makes the old ones stay. One of the many purposes of business marketing is to make the customers feel that they have spent their money on a good investment, namely, your product.
The first thing that an entrepreneur should do when marketing his business is to create a meaningful company statement that can make an impact on its potential clients. Your company statement should target your potential customers’ situations so they’ll find it easy to relate to your company. This will also instill confidence in them since they now feel that they can trust your company and its products.
Customers are becoming very wise because of the number of competitions in the market to choose from. Creating a quality sales pitch will lend class, integrity and value to your products. So it is important that your pitch is the exact duplicate of what your company stands for and who is it functioning for. A weak sales pitch will not capture any attention and will only be a waste of money and effort.
The key to successfully market your business is to know how to highlight the advantages that your customers can benefit from your company. You need to place your customers in every angle of your sales pitch so they would feel they’re given importance. Not only should the sales pitch provide the benefits of the product but it should also describe how it can solve specific problems of the customers. To make an effective sales pitch, make it more about your customers and less about the product.
These days you will find many reliable web hosting providers. Even a person can sell practically anything on the web. The actual reason behind this is, technology has developed significantly in recent years and provides the best services. And the continuous innovation in web hosting technology open the door for many opportunities in online business.
However, today’s entrepreneurs mostly demands inbuilt system integration, secure technology infrastructure, automation, etc. So today’s new generation entrepreneur view has more focused on technology and support services and it is ideal for rapidly increasing economies.
Today delivering enterprise level IT solutions to entrepreneurs of all sizes in proper time is a major task for all the hosting companies. Therefore web hosting companies must be committed to make the whole website hosting experience as simple as possible, including server set-up. Also they to need provide user friendly billing cycle process as simple as the purchase process.
Choosing the right web hosting company is important because it can make or break your business. If you choose reliable Web Hosting company, you will surely enjoy many advantages. In addition, these days the cost of bandwidth is inexpensive as well. This will give you lead in business to stay longer period. Another thing is a hard disk capacity. It is always good to have some more, therefore make sure you purchase sufficient amount of web space for the Website.
If you choose a wrong web hosting provider and his technical support is terrible, problems can occur, especially if you have the videos or pictures, because it will take more time to load them up so it can be possible that you will lose your potential customers and visitors. Loss of profits is unavoidable if the server is down for long time since customers will certainly look for another online store.
However, each web hosting provider is different from one another; even the pricing, and services are vary from one another. Therefore, do some research before making any decision; try to evaluate each and every option as possible. The success of a company site is dependent on the reliability of the web hosting company, so this should be taken into account.
Build a list of prospects and people who appreciate and trust you – this list of members of your tribe, with names and e-mail addresses, will represent the most valuable asset of your business. You will be able to promote proprietary products and services, as well as affiliate links to products owned by others that align with your message and mission. It is critical that you continuously nurture your list with valuable content, making the difference in their lives without charging them. They will appreciate you and will be prepared to reciprocate by purchasing products and services you recommend.
7. Reach for the greatest impact – social entrepreneurs are on a mission to transform the world, delivering a message through their products and services. We are being called to leverage the power of technology to reach the greatest possible number of people with our solutions to their problems. This is why as socially responsible business owners, we have no choice but to embrace technological advances, appreciating what is now possible because of social media tools such as Twitter, YouTube, and Facebook, and new platforms such as Skype, iPhones, mobile phone applications, teleconferencing, and online webinars.
8. Know and care for your customers – most entrepreneurs do not fully understand the problems and needs of their clients and prospects. A conscious e-marketer will invite prospects and clients to participate in surveys that will reveal exactly what they need and want. Your list can then be segmented wisely, and products and services can be tailored to the needs and wants of that specific segment of your list. We recommend www.mysurveyexpert.com as a great resource for your surveys.
9. Attraction Marketing – when you are clear about your message and become an authority who people respect, you will attract those who are seeking your message. You will become a magnetic force and ideal clients will find and appreciate you.
10. Become an authority in whatever your passion, vision, and mission may be. Commit to learning about yourself and about your products and services. Take courses, read books, review websites, attend live meetings, join communities, forums, and groups of like-minded persons. In conclusion, you are your greatest asset, and thus you need to grow and learn every day. The more you know about yourself and your business, the more profitable your business will become and the greater the social impact you will make in the world.