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Business marketing is a very important part of any business that wants to stir the attention of the right customers who would someday utilize the products or services of a company. A proper sales pitch is the core of any marketing portfolio because it brings in new customers and makes the old ones stay. One of the many purposes of business marketing is to make the customers feel that they have spent their money on a good investment, namely, your product.
The first thing that an entrepreneur should do when marketing his business is to create a meaningful company statement that can make an impact on its potential clients. Your company statement should target your potential customers’ situations so they’ll find it easy to relate to your company. This will also instill confidence in them since they now feel that they can trust your company and its products.
Customers are becoming very wise because of the number of competitions in the market to choose from. Creating a quality sales pitch will lend class, integrity and value to your products. So it is important that your pitch is the exact duplicate of what your company stands for and who is it functioning for. A weak sales pitch will not capture any attention and will only be a waste of money and effort.
The key to successfully market your business is to know how to highlight the advantages that your customers can benefit from your company. You need to place your customers in every angle of your sales pitch so they would feel they’re given importance. Not only should the sales pitch provide the benefits of the product but it should also describe how it can solve specific problems of the customers. To make an effective sales pitch, make it more about your customers and less about the product.
These days you will find many reliable web hosting providers. Even a person can sell practically anything on the web. The actual reason behind this is, technology has developed significantly in recent years and provides the best services. And the continuous innovation in web hosting technology open the door for many opportunities in online business.
However, today’s entrepreneurs mostly demands inbuilt system integration, secure technology infrastructure, automation, etc. So today’s new generation entrepreneur view has more focused on technology and support services and it is ideal for rapidly increasing economies.
Today delivering enterprise level IT solutions to entrepreneurs of all sizes in proper time is a major task for all the hosting companies. Therefore web hosting companies must be committed to make the whole website hosting experience as simple as possible, including server set-up. Also they to need provide user friendly billing cycle process as simple as the purchase process.
Choosing the right web hosting company is important because it can make or break your business. If you choose reliable Web Hosting company, you will surely enjoy many advantages. In addition, these days the cost of bandwidth is inexpensive as well. This will give you lead in business to stay longer period. Another thing is a hard disk capacity. It is always good to have some more, therefore make sure you purchase sufficient amount of web space for the Website.
If you choose a wrong web hosting provider and his technical support is terrible, problems can occur, especially if you have the videos or pictures, because it will take more time to load them up so it can be possible that you will lose your potential customers and visitors. Loss of profits is unavoidable if the server is down for long time since customers will certainly look for another online store.
However, each web hosting provider is different from one another; even the pricing, and services are vary from one another. Therefore, do some research before making any decision; try to evaluate each and every option as possible. The success of a company site is dependent on the reliability of the web hosting company, so this should be taken into account.
Build a list of prospects and people who appreciate and trust you – this list of members of your tribe, with names and e-mail addresses, will represent the most valuable asset of your business. You will be able to promote proprietary products and services, as well as affiliate links to products owned by others that align with your message and mission. It is critical that you continuously nurture your list with valuable content, making the difference in their lives without charging them. They will appreciate you and will be prepared to reciprocate by purchasing products and services you recommend.
7. Reach for the greatest impact – social entrepreneurs are on a mission to transform the world, delivering a message through their products and services. We are being called to leverage the power of technology to reach the greatest possible number of people with our solutions to their problems. This is why as socially responsible business owners, we have no choice but to embrace technological advances, appreciating what is now possible because of social media tools such as Twitter, YouTube, and Facebook, and new platforms such as Skype, iPhones, mobile phone applications, teleconferencing, and online webinars.
8. Know and care for your customers – most entrepreneurs do not fully understand the problems and needs of their clients and prospects. A conscious e-marketer will invite prospects and clients to participate in surveys that will reveal exactly what they need and want. Your list can then be segmented wisely, and products and services can be tailored to the needs and wants of that specific segment of your list. We recommend www.mysurveyexpert.com as a great resource for your surveys.
9. Attraction Marketing – when you are clear about your message and become an authority who people respect, you will attract those who are seeking your message. You will become a magnetic force and ideal clients will find and appreciate you.
10. Become an authority in whatever your passion, vision, and mission may be. Commit to learning about yourself and about your products and services. Take courses, read books, review websites, attend live meetings, join communities, forums, and groups of like-minded persons. In conclusion, you are your greatest asset, and thus you need to grow and learn every day. The more you know about yourself and your business, the more profitable your business will become and the greater the social impact you will make in the world.
It is always inspiring to hear personal business stories of entrepreneurs who overcame all odds and doubts in venturing into business and make it big. Last Sunday, I just read about how a 35 years old Thai Express Founder Ivan Lee, who started his F & B business with $300K and eventually sold his controlling stake for a sizeable $114 million in the process netting himself $80 million.
What was even more impressive was Ivan had no background or experience in F & B business before he first ventured into his first F & B business. Despite all his doubters, including his family members, about the viability of his business when he first started, he persevered and carried on. Apparently, his father-in-law was also a successful entrepreneur who founded the contract manufacturing firm JIT Holdings and sold it to Fortune 500 company Flextronics for $1 billion in 2000. This deal netted the senior Mr Goh some
$300 million. When starting out, he had benefitted from the financial and advisory support given by his father-in-law, but, subsequently, he went against his father-in-law advise by venturing into other restaurant businesses which were highly successful and are now contributing about two thirds of the business turnovers. An element of luck also play an important part in his business success as he had opened close to 100 stores but about 10 to 20 percent of the stores were not profitable. So he was lucky that his first 10 ventures were successful which provided the cash flow for his subsequent business expansion.
He is now venturing into the internet market in China despite not being in the IT industry. When The Sunday Times journalist contacted him, it found the entrepreneur in Shenzhen, experiencing growing pains all over again. He says that his friends and family are again doubting his new venture. His remark was: “I am a rooke now playing in a much bigger league and I feel like I am nine years back, starting all over again.” This young millionaire is setting his eye on his next big venture where he wants to build the next Baidu (China’s equivalent of Google) or even the next Facebook.
Lesson learnt: To make it big in business you need to be bold, have perseverance and be unique and certainly having financial support from family helps and also an element of luck. He is certainly one hack of a brave entrepreneur!
My advise is learn about internet and social media marketing before plunging into the business and be better prepared for your business venture into the internet marketing world. I am making use of my internet skills to help develop and launch community websites Henley Brunel MBA Alumni (Singapore) and other commercial websites for corporate businesses.
Good luck to all of you out there running your start-up businesses!
Are You An Entrepreneur Or A Salesman?
What I mean by this, everyday, I open my PC and see my screen filled with nonsensical garbage, to put it politely…These wannabies coming online are only thinking of themselves. A true lack of discipline or just not caring about the customer.
True Entrepreneurs provide the customers with satisfaction in meeting their need in a niche. But today it seems like everyone coming online have only one thing in mind—“Get Rich Quick” with no regard to the customers who are the bloodline of their business.
Here’s an example of a true Entrepreneur— Donald Trump see’s A prosperous venture and he begins his quest by promoting his idea to potential clients who will not only become a partner but will also fund this project. This Business is called leveraging and is very effective if utilized properly— In the end— everyone is happy and satisfied…The customer gets what they want and the business partners make HUGE earning from their funding strategies and Donald Trump becomes another billionaire.
An Entrepreneur sees a need that needs to be met and he meets it. There reward is a satisfied customer and a new friend. Business is established by your social ability to sell yourself not a niche. Sell yourself and your customers will take care of you forever.
Who would you rather do business with, someone who is always trying to stick a product in your face or someone who is giving you good content? I would venture to say the later.
Give your subscriber a free offer in the niche you are promoting and they will see you are trying to meet their need and sometimes they will let you know what they are in the market for. Once you gain their confidence and trust they will buy anything you promote because they trust you. That’s the difference between an Entrepreneur and a salesmen.
Remember, Marketing is a Business not a Casino…There’s no jackpots— just you!
New Zealanders are renowned for their entrepreneurial skills and their desire for autonomy in the workplace while building something that will create a future for themselves, their families and the wider community. With the ability to build an empire out of number 8 wire, many turn their skills to developing and building a business. However, questions do arise as to the best course of action: is it best to start a business from scratch or to purchase an established business that can be streamlined under the careful operational skills of its new owners.
There are many options to purchase businesses for sale in New Zealand which offer the investor a great opportunity to enter the world of the entrepreneur or further extend their business portfolio. One of the key benefits of purchasing an established business is that the company will have a track record of success, staff, stock and a base of customers to which the platform is set for further expansion. There is simply less risk involved when purchasing a business compared with starting a business from scratch. With an established business, the new owners take over an operation that already has a reliable and proven income with future cash generating abilities, a recognised customer base and loyal following of the business, brand and its offerings, along with employees who are familiar with the business.
When considering how the business is to be financed or paid for, it is worth noting that banks and other lending institutions are generally more comfortable lending money for the purchase of a business with a track record. This reduces the risk involved not only for the investors and lenders, but for you as a new business owner.
However, due diligence is required in purchasing any business. Just because a business has a track record of income and profitability doesnt necessarily mean that it is going to carry into the future. Careful consideration must be given to the business fit with the skill set, knowledge and lifestyle that you currently have and your desires for the future. Choosing the right business is a key step, one that reflects your experience and abilities to ensure the future success of that business.
When considering the purchase of a business in New Zealand, it is highly advisable that you seek the advice of a professional consultant from a leading real estate agency. Their experience will greatly assist you in the pre-screening process, ensuring that you are viewing businesses that not only have a viable future, but suit your needs.
The great strides made in the development of the Internet in the recent past has enabled information to be transmitted thousands of miles away with such ease and clarity that time and space are hardly of any consequence to the Internet Marketer today.
Marketing Programs have literally taken over the Internet and riding high, is Affiliate Marketing.
According to the Computer Industry Almanac “The world-wide Internet population for 2004 was 934 million and the projection for 2006 is 1.21 billion.”
Sean Michael Kerner in an article in Click Z News quoting a spokesman for eBay states “According to eBay their largest affiliate earned over $1.3 million dollars in January commission, the largest amount yet in their affiliate program’s history. Their top 25 affiliates averaged over $100,000 per month each and the top 100 affiliates earn almost $25,000 each per month.”
With this sort of statistics around, is it any surprise that thousands of entrepreneurs especially those Home Based Business entrepreneurs with very small marketing budgets are jumping on to the Affiliate Marketing band-wagon!
Given below are some of the Popular reasons for this desire and urge to do Affiliate Marketing:
1. Cost Factor: Most Entrepreneurs refrain from starting a brick and mortar business or for that matter a Home Based Business (non internet) because of the investment required. In Affiliate Marketing the set-up cost is negligible with most programs being free to join and the merchant even providing you with the tools, tips and websites.
2. Pick and Choose Products: With dozens of Affiliate Program providers and thousands of merchants having their own affiliate programs, there are several thousands of products to choose from. You name it they have it! In fact there are even Fortune 500 companies to choose from. The idea is to pick and choose your niche products and promote them.
3. No need for an Inventory. The hassle of purchasing, stocking of items and storing of finished items (in a production unit) and dispatching them are not there. There is no need to maintain an inventory. It is all handled by the merchant.
4. No need for Employees. In any business the wages of the employees is one of the major expenditures to contend with. Here the problem does not arise since the marketer himself will operate his home business and probably get the assistance of a family member to help him.
5. Necessity for Customer Service does not arise. Customer service plays a major role in the success or failure of a business. The advantage here is that there is no direct dealing with the customers. The website will automatically direct the customers to the merchants.
6. Two Tier Affiliate Marketing: An attractive feature of certain affiliate programs is that they have a Two tier system, whereby affiliates can sign up as sub-affiliates below them. When the sub-affiliate earns a commission, the affiliate above him too earns a commission.
Life is always forcing people to do many things, like the world these days, the economy in different countries have different situations in which people work in different ways. Sometimes people want to be independent because of the environment where they live, and they may need loans for their own account. So if you are self-employed, such as a contractor or a freelancer, then entrepreneurs loans are designed specially for you. In today’s ever-growing needs of yours and at the same time due to lack of resources to meet them, you get worried. Also, if you do not have a good credit score in earlier times, adding to concerns. It can happen to anyone despite of their salary.
Self-employed loan is a short term loan and they are there to help entrepreneurs. But very often, self-employed is difficult to demonstrate to lenders because of variable monthly income. But at all times have their own problems in their businesses on their own loans, self-employed workers are there to help and support.
Self employed loans are small term loans, so if you are self-employed and looking for the proper settlement of cash, these loans are for you. You may pay any tax burden and desires as the payment of unpaid household bills, food expenses, tuition fees, collection fees, fixed costs, and small travel expenses, which are few examples of the charges the same regardless of the costs that you may need auto loans are there to help employees.
To establish financial imbalances, self-employment loans can be easily done by self employed people. This funding source may be easy to take care of your financial needs at home. You do not even have to go through any credit checking process because it accepts the application of all borrowers, irrespective of credit record. The presence of arrears, defaults, bankruptcy, foreclosures, CCJ, late payments do nothing to insult.
Just get used to the ease of online application method. Do not move from the comfort of your home or office. The loan you are looking for will be sent directly to your account after obtaining approval. The applicant can apply for low cost and very lucrative business loans to persons with proper research online.
With the increasing number of forums created now and then, more and more Internet users are sharing and looking for some quick information on this great learning platform. Creative Forum Entrepreneurs, seeing this opportunity, grab the chance to generate revenue in these forums. This article will illustrate how a Forum Entrepreneur gain tremendously income by simply participating in the forums.
There are many forums that offer free marketplace for the members to trade freely. Some of these popular forums tor the Webmasters are DigitalPoint, WebMaster-Talk, NamePros, WebHostingTalk and EarnersForum. These forums offer a great opportunity for everyone to earn money by selling products or services.
Many forum members would have knew that they can simply sell their products or services if they own them respectively. However, is it possible for someone to generate income if he / she does not own any products or offer any services? The answer is yes, absolutely. In fact, I have been selling and promoting other people’s product in the forums most of the time. This is the power of outsource.
By outsourcing the correct product to the right market, you can simply earn by managing the customers and push the orders to your service providers. If you were to look in any forums, you will notice that there are many services offered by various Entrepreneurs.
There are also several other ways to profit as a Forum Entrepreneur. For example, you can look out for profitable sites in the forums and buy them to maintain or sell off for a quick profit. These may not be as easy for the new forum members but this is definitely a good area to study especially if you are looking for long term profit online.
Forum Entrepreneurs do not mean selling your products in the forums or creating a discussion platform for the Internet users. They simply make use of several targeted forums to look for great services and generate profit by outsourcing.
To conclude, earning as a Forum Entrepreneur is much easier than creating your own product or services and sell them in the forums or other places. Be creative and look out for online opportunities and think about how to repackage that particular service.
Invention and entrepreneurship are concepts that are synonymous with Scotland. Scotland has a long standing tradition of producing world renowned inventors and entrepreneurs. The invention of the steam engine, television and penicillin can all be attributed to Scottish inventors and in this article I would like to highlight some of the most famous Scottish entrepreneurs of recent years.
Sir Arnold Clark grew up in Glasgow and joined the RAF in 1944, aged 17. He rose quickly through the ranks eventually becoming a Corporal and a Motor Mechanics Instructor. Upon leaving the RAF, Clark began buying and selling cars, and opened his first showroom in 1954 in Glasgows Park Road. Arnold Clark Automobiles is now the largest car dealership in Scotland, with over 145 car dealerships throughout the UK.
Michelle Mone OBE is the co-owner of MJM International and creator of Ultimo. She grew up in Glasgow and began her corporate career with Labatt Brewers. She rose quickly through the company and was running the Sales and Marketing department by the time she was 20. In 1996, came up with the idea to create Ultimo after wearing an uncomfortable bra to a dinner dance. Today Ultimo is one of the UKs leading designer lingerie brands.
Sir David Murray
Sir David Murray was born in Ayr in 1954 and educated at Ayr Academy, Fettes College and Broughton high School. By the age of 23 Murray had set up the metal company, Murray International Metals Limited. The Murray Group has expanded to include a wide range of industries including property, call centres, venture capital and mining.
Sir Brian Souter
Sir Brian Souter is another famous Scottish entrepreneur. Sir Brian Souter started his working life as student bus conductor while studying at University. Upon finishing University, Sir Brian Souter began working with Arthur Andersen, a leading chartered accountancy firm. In 1980, using his fathers redundancy money, Sir Brian Souter established Stagecoach Group with his sister. Thirty years later Stagecoach is one the largest transport companies in the world with 13,000 buses, coaches, trains and trams, employing over 30,000 employees worldwide. Sir Brian Souter also founded Souter Investments and the Souter Charitable Trust.